Ford recently announced its 2019 lineup, and there are some surprising changes in store. The North American range has been scaled back dramatically. As sales of sedans and hatchbacks have declined, the company has enjoyed healthy increases in sales of its cornerstone F-series trucks, SUVs, and its quintessential sports car, the Mustang. As a result, Ford is reducing its lineup to reflect these numbers. According to a press release, by 2020 “almost 90 percent of the Ford portfolio in North America will be trucks, utilities, and commercial vehicles.” What does this mean for Ford fans? Read on to learn more.
Ford Cars
While Ford is phasing out its Fusion, Fiesta, Focus, and Taurus models, it is keeping the ever-popular Mustang on the market, and it will be adding the new Ford Focus Active, a crossover hatchback that will be released sometime in 2019. Ford’s vision for these vehicles is to offer them as hybrids at lower costs and with better fuel efficiency. The Mustang Hybrid will be designed to deliver the V-8-like performance its dyed-in-the-wool fans love with lower-end torque. The Focus Active will be a four-door hatchback that will effectively streamline the entire Focus lineup down to one model.
Ford Trucks
The Ford F-series of trucks is its best-selling range of vehicles, and the company plans to continue that trend by adding new models and powertrains. In 2019, they will introduce a new F-Series Super Duty, and by 2020, they will debut the new hybrid F-150 featuring a mobile generator. Truck lovers will also see the return of the Ford Ranger to the midsize truck segment in 2019. Its updates include the 2.3-liter EcoBoost engine with Auto Start-Stop technology and plenty of driver-assist features.
Ford SUVs
Ford plans to continue growth in its SUV section by offering eight SUVs by 2020. New versions of the Ford Escape and Explorer will debut in 2019, as well as the all-new 2019 Ford Edge, which has been redesigned with a new look and technology features. The biggest news, however, is that the Ford Bronco is returning to the company’s SUV lineup after a 22-year hiatus. The Bronco will be offered in a hybrid variant as well. There will also be a new, yet to be named off-road SUV introduced in the near future.
Ford Commercial Vehicles
While it currently holds a commanding 38 percent share of the American commercial vehicle market, Ford plans to increase its growth in the sector in the next few years. In 2019, the company will debut a new Transit with 4G LTE connectivity, and in 2020, it will expand on its production of the E-Series. They also plan to expand offerings of driver-assist features on more commercial models.
Although the announcement of Ford’s 2019 lineup was a bombshell for some, it seems that the automaker is acting in response to what its customers have shown they want. More options in trucks and SUVs, including hybrid variants of most models, and the continuation of the Mustang will mean Ford fans can continue to drive the vehicles they love while enjoying better features and fuel economy.
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